Buffer

What is Buffer?

Buffer is a social publishing workspace for drafting, scheduling and reviewing posts across multiple networks. Its optional AI Assistant can brainstorm ideas, rewrite existing captions and adapt messages to the style of particular social platforms. Creators and marketing teams can build a content calendar and publish through connected accounts, then use Buffer’s supporting publishing tools to manage a repeatable social workflow. The company explicitly distinguishes its AI Assistant from the rest of Buffer, which remains a conventional social scheduling product. A free account includes access to AI assistance, while paid subscriptions provide additional operational capacity.

Plan and schedule social posts with an AI assistant for drafting and adapting copy to different channels.

Capabilities and use cases

Official sources

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